Social Media Marketing Checklist

Small Businesses Turning to Social Media Marketing

Recently came upon an article in New York Times talking about how small businesses who have turned to marketing with social media tools such as Twitter are finding great success they would not have had otherwise. In one case, a small ice cream shop noticed people we flocking into their store after reading their tweets [...]

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Twitter Talks Search Marketing with Google and Microsoft

A recent report by EquiMedia in the UK exposed that Twitter is in talks with search giants Google and Microsoft in deals for data-mining which could change the landscape of search marketing today. The deal encompasses a license for a full Twitter feed integrated into the search engine results. This kind of real-time [...]

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Email Open Rates up 18% – Does Social Media Play A Role?

Compared to 2008 many industries are noting that email open rates have gone up this year. In fact, a recent report indicates that opening rates are currently 18% higher than the same quarter last year. So the question is why? Some speculate that this is because businesses have figured out when to send [...]

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Online Advertising Increases 119% on Social Networks

More and more people are spending their time online browsing and communicating on social networks. In fact, statistics shows that most people spend 18% of their time on the biggest social networks and blogs. With demographics spanning a variety of ages it is the reason many businesses are waking up and finally realizing [...]

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Social Media Influencing High Income Consumers

There is new research emerging every day which talks about the influence social media has on not only regular consumers but those who are at top of the decision-making processes of large companies. Although many businesses don't understand how to use social media properly to benefit their bottom-line it is wise for them to hire outside consultants who spend 24/7 keeping on top of this ever-changing world of social networking.

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Twitter Retweet Project

When reviewing this new feature retweeting within Twitter make sure that you consider how this can be beneficial in getting you message across. By being able to see who has retweeted your messages you will get a better idea of the content that your followers are interested. When others see these retweets, which they will be able to much easier in the new design, there is greater likelihood that they will share these retweets with their friends. In essence, this is great method to initiate viral word of mouth marketing. Couple this with a contest and you will have yourself a retweeting frenzy.

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Google Launches Doubleclick Ad Exchange

In the following article Google has announced that it will open up Double Click advertising into their network of Adwords/Adsense. What this means for your business is that you will now have an incredible resource to test the effectiveness of banner advertising on a large network of sites. Of course, in the social media world this means that blogs participating in Google's Adsense program will now have the opportunity to display relevant banner ads (not just text ads) next to the content. The question therein lies, are graphic banner ads more or less effective than text ads which have dominated the Google Adwords Platform?

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Welcome to Social Media Marketing Checklist

Social Media Marketing Checklist is a brand new blog which focuses on using social media to generate leads for your business. The site will be updated very frequently with the latest news in social media and will feature a quick paragraph on how this news can be used to generate leads for you business. If you [...]

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