Social Media Marketing Checklist

Small Businesses Turning to Social Media Marketing

Recently came upon an article in New York Times talking about how small businesses who have turned to marketing with social media tools such as Twitter are finding great success they would not have had otherwise. In one case, a small ice cream shop noticed people we flocking into their store after reading their tweets [...]

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Twitter Talks Search Marketing with Google and Microsoft

A recent report by EquiMedia in the UK exposed that Twitter is in talks with search giants Google and Microsoft in deals for data-mining which could change the landscape of search marketing today. The deal encompasses a license for a full Twitter feed integrated into the search engine results. This kind of real-time [...]

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How to Retweet Effectively for Business

Many businesses today are beginning to use Twitter to communicate with their customers and build their online presence. However, one thing many forgot to do is to develop an effective social media marketing plan to really utilize these social media tools effectively. For instance are you including links back to your website/blog? [...]

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Social Media Influencing High Income Consumers

There is new research emerging every day which talks about the influence social media has on not only regular consumers but those who are at top of the decision-making processes of large companies. Although many businesses don't understand how to use social media properly to benefit their bottom-line it is wise for them to hire outside consultants who spend 24/7 keeping on top of this ever-changing world of social networking.

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Twitter Retweet Project

When reviewing this new feature retweeting within Twitter make sure that you consider how this can be beneficial in getting you message across. By being able to see who has retweeted your messages you will get a better idea of the content that your followers are interested. When others see these retweets, which they will be able to much easier in the new design, there is greater likelihood that they will share these retweets with their friends. In essence, this is great method to initiate viral word of mouth marketing. Couple this with a contest and you will have yourself a retweeting frenzy.

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