There is new research emerging every day which talks about the influence social media has on not only regular consumers but those who are at top of the decision-making processes of large companies. Although many businesses don’t understand how to use social media properly to benefit their bottom-line it is wise for them to hire outside consultants who spend 24/7 keeping on top of this ever-changing world of social networking.
Most business owners are realizing that the more traditional forms of marketing such as print are completely losing their effectiveness and making way for the web which is where more and more are spending their time. In fact, social networks have taken the web by storm and have overcome porn sites in the amount of time where people spend their time most.
The following article talks about research which Ad-ology has done shows that social media is influencing high income consumers more than any other group and this is very significant news that any business should perk up and pay attention to…
Article referenced from www.webpronews.com
Nearly 30 percent of higher-income consumers said social media influenced their decision making when it came to home repair services, a higher percentage than other income groups, according to a new study by Ad-ology.
The study found this group had significantly high reports of recent maintenance services performed.
For all demographics, positive and negative comments were the most influential types of social media.
For other social media, ratings websites were the most influential, followed by contractors’ websites. The top three influential traditional media types were newspaper, Yellow Pages, and direct mail.
“Some companies may be quick to dismiss social media as something that’s only used by young people, and not worth their effort,” said C. Lee Smith, president and CEO of Ad-ology Research.
“In reality, social media usage is growing across all demographics and can clearly be a way to reach some very lucrative audiences,” Smith said.
Other key findings:
* Licensing/bonding was the most important factor in the choice of a service provider in the Northeast
* Nearly 7% of respondents had home maintenance done because of the need for emergency repair
* Of traditional media types, Yellow Pages had the most influence on 65 to 74 year olds
Is your business currently utilizing social media networking to improve your relationships with consumers?
August 15th, 2010 at
Finally, I located the information I was searching for. I have been doing research on this subject, and for four days I keep finding websites that are supposed to have what I am searching for, only to be disappointed with the lack of what I needed. I wish I would have located your website sooner! I had about 25% of what I was looking for and your site has that, and the rest of what I needed to finish my research. Thank you and keep up the good work!