A recent report by EquiMedia in the UK exposed that Twitter is in talks with search giants Google and Microsoft in deals for data-mining which could change the landscape of search marketing today.
The deal encompasses a license for a full Twitter feed integrated into the search engine results. This kind of real-time result feed could completely revolutionize the way people do business online.
Want to buy a new pair of Nike shoes? Search Google and also see what people are talking about real-time. This would greatly encourage businesses to have a comprehensive social media strategy to ensure online reputation management and focus on positively influencing their marketplace. Having this in place today will prepare you incredibly well for the future of search marketing.
So what leads to success in the social media landscape today?
Engaging and participating with your community. Providing helpful feedback, communicating with past and potential customers, and really giving people a reason to interact with you and your brand.
Defining your Objective. Before jumping head first into social networking it is always important to know your objective. It will allow you work towards something and guide you with your communications and behaviours in the community.
Listening Carefully. What if you spent a little time each day researching what people are talking about for products/services in your niche? Do you think you could pick-up the common problems and frustrations people are having. Do you think this knowledge could give you a competitive advantage?
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